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The Stephan Co. has unveiled Imagen

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By: TOM BRANNA

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The Stephan Co. has unveiled Imagen, which the Tampa Bay, FL-based company considers a “game-changing new hair care line designed specifically with the Latina consumer in mind.”   According to VP of sales Paul Crouch, today’s Latina consumer is a highly sophisticated shopper who is often fluent in both English and Spanish and equally comfortable moving between both cultures. “She’s looking for a product that is tailored to her specific hair care needs and is backed by an authentic brand wi...

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